01

What We Do

By definition, we are an outdoor lighting manufacturer but at our core, we believe we are so much more than that. We design and develop products in North America, made to solve issues for North American professionals. Our ideas are fuelled by direct input from our customers (who we consider our partners).​

We make products that are cutting-edge and made from the highest quality materials to ensure they withstand the unpredictability and harshness of North American climates. Our entire system is designed to be efficient (from installation to energy consumption). And our lights look cool too, but that’s just a bonus.​

But really, it’s not just our products that make us the best outdoor lighting solution for North American professionals. It’s our dedication, our passion, and our commitment to do anything and everything we can to support our partners. It’s our willingness to try something new, think outside the box, and truly give a sh*t about the work we do, the people we support, and the products we make.​

We think BOLD, we act BOLD. ​

02

Who We Are

We are BOLD. We are authentic, disruptive, passionate, and attentive. ​

Our kick-a** team has a fierce desire to be the best company any of our partners work with while simultaneously turning darkness into light. We believe in the quality of our products, the meaning of our brand, and we strongly believe in those who install our lights. ​​

By combining diverse talents and unique experiences, we’ve built an unstoppable team that is unapologetically ourselves. Our unshakeable dedication, expertise, and purpose allow us to deliver nothing but the best outdoor lighting experience to our partners. Our team spans across North America, allowing us to have boots on the ground and build strong relationships in local markets. We work well as team, we trust each other, and we encourage one another to be the best we can be.

03

Where We Came From

Founded in 2023, The BOLD Corporation is a modern outdoor lighting company backed by decades of industry experience and fuelled by passion, dedication, and innovation.

Ramon Pieters (Founder & CEO) and Maaike Schutter (Founder & Executive) have been devoted to the outdoor lighting industry since 1998. In 2006, they moved to Canada from the Netherlands to become the North American distributors for a European lighting manufacturer. They were met with an industry that wasn’t ready for LED landscape lighting and were contested by an industry that strongly opposed change. And yet, they were able to shift the perspective of an entire industry and found success in thinking about lighting differently than anyone else. After challenging the status quo for many years, they were inspired to take their passion, beliefs, and motivations to the next level by creating their own outdoor living brand. ​Their inspiring story empowered their educated and experienced team to move forward boldly.

Their long-standing history with outdoor lighting offered them a foundation of expertise that the BOLD team benefits from – and builds on.​

04

Why We Do It

We build high-quality products and deliver unbeatable support because we care. ​

No really, we do.  ​

At the root of every decision we make and every product we create, is an unwavering commitment to our partners and a dedication to make their lives easier. We want their businesses to succeed, and we believe we can help them do that. 

01

What We Do

By definition, we are an outdoor lighting manufacturer but at our core, we believe we are so much more than that. We design and develop products in North America, made to solve issues for North American professionals. Our ideas are fuelled by direct input from our customers (who we consider our partners).​

We make products that are cutting-edge and made from the highest quality materials to ensure they withstand the unpredictability and harshness of North American climates. Our entire system is designed to be efficient (from installation to energy consumption). And our lights look cool too, but that’s just a bonus.​

But really, it’s not just our products that make us the best outdoor lighting solution for North American professionals. It’s our dedication, our passion, and our commitment to do anything and everything we can to support our partners. It’s our willingness to try something new, think outside the box, and truly give a sh*t about the work we do, the people we support, and the products we make.​

We think BOLD, we act BOLD. ​

02

Who We Are

We are BOLD. We are authentic, disruptive, passionate, and attentive. ​

Our kick-a** team has a fierce desire to be the best company any of our partners work with while simultaneously turning darkness into light. We believe in the quality of our products, the meaning of our brand, and we strongly believe in those who install our lights. ​​

By combining diverse talents and unique experiences, we’ve built an unstoppable team that is unapologetically ourselves. Our unshakeable dedication, expertise, and purpose allow us to deliver nothing but the best outdoor lighting experience to our partners. Our team spans across North America, allowing us to have boots on the ground and build strong relationships in local markets. We work well as team, we trust each other, and we encourage one another to be the best we can be.

03

Where We Came From

Founded in 2023, The BOLD Corporation is a modern outdoor lighting company backed by decades of industry experience and fuelled by passion, dedication, and innovation.

Ramon Pieters (Founder & CEO) and Maaike Schutter (Founder & Executive) have been devoted to the outdoor lighting industry since 1998. In 2006, they moved to Canada from the Netherlands to become the North American distributors for a European lighting manufacturer. They were met with an industry that wasn’t ready for LED landscape lighting and were contested by an industry that strongly opposed change. And yet, they were able to shift the perspective of an entire industry and found success in thinking about lighting differently than anyone else. After challenging the status quo for many years, they were inspired to take their passion, beliefs, and motivations to the next level by creating their own outdoor living brand. ​Their inspiring story empowered their educated and experienced team to move forward boldly.

Their long-standing history with outdoor lighting offered them a foundation of expertise that the BOLD team benefits from – and builds on.​

04

Why We Do It

We build high-quality products and deliver unbeatable support because we care. ​

No really, we do.  ​

At the root of every decision we make and every product we create, is an unwavering commitment to our partners and a dedication to make their lives easier. We want their businesses to succeed, and we believe we can help them do that. 

We play by our own rules

The BOLD Rules

We threw out the industry playbook and made our own. We use these rules as a guiding light (pun intended) to keep us focused and committed to each other and our partners. They are a reminder of who we are, why we started, and what we need to do to get where we're going.

01

Be Bold.

Think outside the box, take chances, be a rebel, stay disruptive, and be unapologetically yourself.

02

Care.

Value your teammates and our partners and go the extra mile to support them. Let compassion drive you, altruism fuel you, and passion inspire you.

03

No Bullsh*t.

Say it how it is: speak honestly and purposefully and be transparent. 

04

Roll Up Your Sleeves.

Remember that you are not above any one or any job. Work hard and help those around you.

05

Own Your Mistakes.

Be empowered to make choices and decisions but own up when you make the wrong one. Show integrity so we can learn from it, find a solution, and move on.

06

Don't Be an A**hole.

Have strong opinions and stand up for yourself but do it with respect.

07

Dream Big.

Take risks, try something new, share yourideas, don’t be afraid of failure, andbelieve in yourself. 

08

Work Hard, Play Hard.

Enough said.

What our team is saying:

Beth Di Nardo, Finance & HR

BOLD Steps

I'm so excited to grow with our partners in the industry and be able to provide our customers what they want, when they want. It's a BOLD step and a truly exciting one!!

James Hogan, Customer Support

The BOLD Way

BOLD may be a new name, but it's backed by a quarter century of hard work, dedication to the North American professional, and a desire to be the best. Let's make outdoor magic together!

Courtney Rocha, Marketing

The Future is BOLD

I think the industry was missing a landscape lighting company that’s core value is dedication to professionals. I am f***ing stoked that we get to be that for our partners.

Lee Beecher, Sales

Be BOLD

I’m excited to take the same great team and build a better approach to outdoor lighting through innovative North American designs with the great new opportunity to BE BOLD.

bold minds

Meet the Minds Behind BOLD

Discover the dynamic personalities shaping BOLD's journey and leading the way in creating extraordinary outdoor living experiences.

Ramon Pieters

Founder & CEO

Maaike Schutter

Founder & Executive

Beth Di Nardo

Finance Manager

Courtney Rocha

Head of Brand & Digital Strategy

Ben Blackburn

Senior Business Development Manager

Tom Watson

Senior Business Development Manager

Michael Horricks

Senior Business Development Manager

Lee Beecher

Senior Business Development Manager

Brad Gagliardi

Account Manager

Richard Hardcastle

Account Manager

Patrick Jones

Business Development Manager

Chris Nenninger

Business Development Manager

Alex Cropley

Account Manager

Jason LeBright

Business Development Manager

Jaclyn Green

Customer Support Specialist

Leah Holdsworth

Customer Support Specialist

James Hogan

Customer Support Specialist

Leticia Velasco

Senior Lighting Designer

Jen Schinkel

Senior Marketing Specialist

Michelle Vilera

Communications & Marketing Specialist

Diego Serrano

Content Producer

Derek Martin

Systems Analyst

Clark Cassidy

Logistics Supervisor

Shaun Simington

Logistics Specialist

Connor Cassidy

Logistics Specialist

FAQs

Do you have any questions?

Got a question? We've got an answer! If you can't find what you're looking for, get in touch with out team and they'd be happy to help you out.

What We're Up To

As a company, we value our co-workers as more than just people we work with every day. We enjoy spending time together, helping out our community, and participating in shenanigans that make coming to work every day enjoyable. Check out the links below to see where the BOLD team has been lately and what we've been up to.

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BOLD Michael: The BBQ Prodigy

BOLD Michael: The BBQ Prodigy

Summer 2024 has officially commenced, and so has BOLD's monthly team BBQs.  When our very own Michael volunteered to organize a new BOLD tradition at headquarters, we were quite excited when he sa...

Earth Day Clean Up

Earth Day Clean Up

On April 22nd 2024, some of our BOLD team members set out to participate in the The Great Global Clean Up. Joining millions of people around the world, we made a small difference this Earth Day by ...