01

What We Do

By definition, we are an outdoor lighting manufacturer but at our core, we believe we are so much more than that. We design and develop products in North America, made to solve issues for North American professionals. Our ideas are fuelled by direct input from our customers (who we consider our partners).​

We make products that are cutting-edge and made from the highest quality materials to ensure they withstand the unpredictability and harshness of North American climates. Our entire system is designed to be efficient (from installation to energy consumption). And our lights look cool too, but that’s just a bonus.​

But really, it’s not just our products that make us the best outdoor lighting solution for North American professionals. It’s our dedication, our passion, and our commitment to do anything and everything we can to support our partners. It’s our willingness to try something new, think outside the box, and truly give a sh*t about the work we do, the people we support, and the products we make.​

We think BOLD, we act BOLD. ​

02

Who We Are

We are BOLD. We are authentic, disruptive, passionate, and attentive. ​

Our kick-a** team has a fierce desire to be the best company any of our partners work with while simultaneously turning darkness into light. We believe in the quality of our products, the meaning of our brand, and we strongly believe in those who install our lights. ​​

By combining diverse talents and unique experiences, we’ve built an unstoppable team that is unapologetically ourselves. Our unshakeable dedication, expertise, and purpose allow us to deliver nothing but the best outdoor lighting experience to our partners. Our team spans across North America, allowing us to have boots on the ground and build strong relationships in local markets. We work well as team, we trust each other, and we encourage one another to be the best we can be.

03

Where We Came From

Founded in 2023, The BOLD Corporation is a modern outdoor lighting company backed by decades of industry experience and fuelled by passion, dedication, and innovation.

Ramon Pieters (Founder & CEO) and Maaike Schutter (Founder & Executive) have been devoted to the outdoor lighting industry since 1998. In 2006, they moved to Canada from the Netherlands to become the North American distributors for a European lighting manufacturer. They were met with an industry that wasn’t ready for LED landscape lighting and were contested by an industry that strongly opposed change. And yet, they were able to shift the perspective of an entire industry and found success in thinking about lighting differently than anyone else. After challenging the status quo for many years, they were inspired to take their passion, beliefs, and motivations to the next level by creating their own outdoor living brand. ​Their inspiring story empowered their educated and experienced team to move forward boldly.

Their long-standing history with outdoor lighting offered them a foundation of expertise that the BOLD team benefits from – and builds on.​

04

Why We Do It

We build high-quality products and deliver unbeatable support because we care. ​

No really, we do.  ​

At the root of every decision we make and every product we create, is an unwavering commitment to our partners and a dedication to make their lives easier. We want their businesses to succeed, and we believe we can help them do that. 

01

What We Do

By definition, we are an outdoor lighting manufacturer but at our core, we believe we are so much more than that. We design and develop products in North America, made to solve issues for North American professionals. Our ideas are fuelled by direct input from our customers (who we consider our partners).​

We make products that are cutting-edge and made from the highest quality materials to ensure they withstand the unpredictability and harshness of North American climates. Our entire system is designed to be efficient (from installation to energy consumption). And our lights look cool too, but that’s just a bonus.​

But really, it’s not just our products that make us the best outdoor lighting solution for North American professionals. It’s our dedication, our passion, and our commitment to do anything and everything we can to support our partners. It’s our willingness to try something new, think outside the box, and truly give a sh*t about the work we do, the people we support, and the products we make.​

We think BOLD, we act BOLD. ​

02

Who We Are

We are BOLD. We are authentic, disruptive, passionate, and attentive. ​

Our kick-a** team has a fierce desire to be the best company any of our partners work with while simultaneously turning darkness into light. We believe in the quality of our products, the meaning of our brand, and we strongly believe in those who install our lights. ​​

By combining diverse talents and unique experiences, we’ve built an unstoppable team that is unapologetically ourselves. Our unshakeable dedication, expertise, and purpose allow us to deliver nothing but the best outdoor lighting experience to our partners. Our team spans across North America, allowing us to have boots on the ground and build strong relationships in local markets. We work well as team, we trust each other, and we encourage one another to be the best we can be.

03

Where We Came From

Founded in 2023, The BOLD Corporation is a modern outdoor lighting company backed by decades of industry experience and fuelled by passion, dedication, and innovation.

Ramon Pieters (Founder & CEO) and Maaike Schutter (Founder & Executive) have been devoted to the outdoor lighting industry since 1998. In 2006, they moved to Canada from the Netherlands to become the North American distributors for a European lighting manufacturer. They were met with an industry that wasn’t ready for LED landscape lighting and were contested by an industry that strongly opposed change. And yet, they were able to shift the perspective of an entire industry and found success in thinking about lighting differently than anyone else. After challenging the status quo for many years, they were inspired to take their passion, beliefs, and motivations to the next level by creating their own outdoor living brand. ​Their inspiring story empowered their educated and experienced team to move forward boldly.

Their long-standing history with outdoor lighting offered them a foundation of expertise that the BOLD team benefits from – and builds on.​

04

Why We Do It

We build high-quality products and deliver unbeatable support because we care. ​

No really, we do.  ​

At the root of every decision we make and every product we create, is an unwavering commitment to our partners and a dedication to make their lives easier. We want their businesses to succeed, and we believe we can help them do that. 

The BOLD Rules

We threw out the industry playbook and made our own. We use these rules as a guiding light (pun intended) to keep us focused and committed to each other and our partners. They are a reminder of who we are, why we started, and what we need to do to get where we're going.

At BOLD, we play by our own rules.

ONE

Be Bold.

Think outside the box, take chances, be a rebel, stay disruptive, and be unapologetically yourself.​

TWO

Care.

Value your teammates and our partners and go the extra mile to support them. Let compassion drive you, altruism fuel you, and passion inspire you.

THREE

No Bullsh*t.

Say it how it is: speak honestly and purposefully and be transparent. 

FOUR

Roll Up Your Sleeves.

Remember that you are not above any one or any job. Work hard and help those around you.​

FIVE

Own Your Mistakes.

Be empowered to make choices and decisions but own up when you make the wrong one. Show integrity so we can learn from it, find a solution, and move on.

SIX

Don't Be an A**hole.

Have strong opinions and stand up for yourself but do it with respect.

SEVEN

Dream Big.

Take risks, try something new, share your ideas, don’t be afraid of failure, and believe in yourself. ​

EIGHT

Work Hard, Play Hard.

Enough said.

FAQs

Do you have any questions?

Got a question? We've got an answer! If you can't find what you're looking for, get in touch with out team and they'd be happy to help you out.

What We're Up To

As a company, we value our co-workers as more than just people we work with every day. We enjoy spending time together, helping out our community, and participating in shenanigans that make coming to work every day enjoyable. Check out the links below to see where the BOLD team has been lately and what we've been up to.

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Earth Day Clean Up

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