If you're a professional contractor in the landscaping, decking, or hardscaping industries, we know it can be tough to keep a steady revenue for your business during the off-season. Locations with defined seasons are the most affected, where the ebbs and flows of the weather can control the number of jobs and projects you take on in a year.
But just because the rush of the summer season is over, it does not mean your business should struggle; the answer lies in diversifying your services and expanding your skill set. There are many services you can offer all-year-round to keep your contracting business booming, and outdoor lighting installations should be at the top of the list.
Here 4 compelling reasons as to why you should offer low voltage LED lighting installations to existing and new customers during the off-season:
1. Increase security and safety of a property at night
Unwanted visitors tend to stay away from well-lit properties at night. Offering smart lighting systems that can automatically power-up at night and turn off at dawn gives your business a competitive advantage during the colder months of the year:
- Homeowners spend more time indoors when it's chilly. You can provide a higher sense of safety and comfort to your clients by adding high-quality and energy-efficient lighting systems to their unattended outdoor spaces.
- Homeowners don't want to deal with going outside everyday to turn outdoor lights on and off manually. Using low voltage lighting transformers with smart features such as an integrated astronomical clock - like BOLD's Source 180 - allows your customers to experience the joy of a custom, modern, and seamless lighting experience they can trust.
2. Expand property value and use of an outdoor space
Installing high-quality outdoor lights automatically converts any patio, deck, or path you have built in the past into a space that can be enjoyed at both day and night. Expanding the usage possibilities of a space with outdoor lighting also increases the value of a property, which is to every homeowner's benefit.
- Long gone are the days of homeowners having to go outside at the end of summer to pluck and put away their path lights and spotlights. Solar and low-quality LED lights are out; high-quality and weather-resistant low voltage LED lighting systems are in.
- High-quality lighting systems like BOLD's have a high IP Rating of 65+, meaning they are weather-proof and designed to shine bright through temperature changes, rain, and snow.
3. Grow your business revenue during the slow season
As a professional contractor, the best projects are always the ones you get to go back to in the future for follow-up services such as maintenance, pruning, expansions, add-ons, etc. That's why premium outdoor lighting systems that are swift to install in both new and existing projects can help you maintain a steady revenue for your business.
- The Phases Method: splitting a project into phases over a determined period of time is a great strategy for incorporating outdoor lighting into a homeowner's budget. For example: house front lights could be Phase 1, then deck or patio lights could be Phase 2, which you will come back to install later in the year. This system allows homeowners to spread out their expenses and increase their budget for the project, which also results in a stable work schedule for your business for the year.
4. Time = Money
Adding high-quality lighting fixtures to new and mature landscapes, decks, or patios such as path lights, spotlights, and wall lights can be a game changer for your business, no matter the season.
- Soft-surface applications - such as spotlights and path lights that include ground stakes for grass or mulch - are time-efficient and require little-to-no materials and tools to complete expansive installations with stunning results.
- Soft-surface lights are not only a dream to install, but they also immediately elevate the value, design, and enjoyment possibilities of a property, which is a huge plus for homeowners.
5. Avoid falls and accidents at night
High-quality outdoor lighting not only takes the design and value of a space to new heights; it also increases the actual visibility of the space for homeowners at night.
- Outdoor lighting = higher visibility at night, resulting in less accidents and falls caused by safety hazards lurking in the darkness of an outdoor space.
Conclusion:
- Installing high-quality outdoor lighting during the off-season is beneficial for professional contractors located in areas with defined winter, spring, summer, and fall seasons.
- Outdoor lighting helps keeping intruders away from a property at night, which provides a higher sense of safety to homeowners.
- Outdoor lighting increases the value and time homeowners can spend outdoors no matter the season.
- You should always install high-quality and reliable outdoor lighting systems that are dirt and weather proof.
- Offering outdoor lighting during the off-season can help increase and maintain the flow of your business revenue throughout the year.
- Soft-surface low voltage LED lighting installations are time-efficient and require little tools to achieve fantastic results.
- Outdoor lighting increases visibility at night and prevents homeowners from tripping or falling over safety hazards.
If you have any questions about BOLD or our products, don’t hesitate to contact via email to support@boldpros.com or give us a call at 1-833-472-9960.
